CASE STUDIES

Strict Institutional Confidentiality: While individual client agreements prevent naming proprietary entities, our track record is grounded in battle-tested playbooks across tier-1 banking, sovereign platforms, and scaled tech exits.



NEXT-GEN DIGITAL BANKING PLATFORM (MOBILE)

Product Design • User Experience • Value Proposition Design • Product Development

Shaped the core concept, value proposition, and design language for a new digital banking app for a leading bank.

Type: Financial Services
Region: GCC/ Kuwait

  • Value Proposition Design: Defined the app's core value proposition and market positioning from first principles.

    Concept Creation: Established the foundational concept guiding all downstream design and build decisions.

    Visual Design Leadership: Led visual design across all core app screens and flows.

CORPORATE BANKING APP REBRAND (MOBILE)

Brand Design • UI/UX • Design Leadership

Redesigned a corporate banking app for one of Azerbaijan's largest banks, from new concept through build, while remodeling the AI implementation to design ops.

Type: Financial Services
Region: Azerbaijan

  • Brand & UI System: Authored the new visual language and UI brandbook end to end.

    Journey Redesign: Oversaw the redesign of the app's key customer journeys.

    Internal Team Leadership: Led the bank's internal design team through delivery.

AI-POWERED Data PLATFORM REDESIGN

Product Design • AI Strategy • Platform Design

Led the client and the agency design team on the redesign of a web application platform that provides marketing data through agentic AI for a leading UK marketing company.

Type: Marketing & Data
Region: UK

  • AI Use Case Design: Defined AI interaction use cases across the platform.

    Concept Design: Authored the platform's new end-to-end concept design.

    Delivery Oversight: Oversaw UI implementation through development.

DIGITAL ATTACKER BANK MVP LAUNCH

Growth • Digital Marketing • Product launch

Partnered directly with the Chief Digital Officer and CMO to architect the pre-launch delivery roadmap for a new digital attacker bank.

Type: Financial Services
Region: GCC / Kuwait

  • Delivery Roadmap: Architected the pre-launch roadmap with the CDO and CMO.

    Squad Leadership: Served as Marketing Squad Lead, coordinating designers, product owners, and developers.

    MVP Delivery: Rebuilt and launched the digital bank's MVP.

RETAIL MEDIA NETWORK ADTECH BUILD

AdTech • Monetization • Growth

Led the venture build of a retail media network for a major grocery retailer, modernizing manual ad sales into an automated AdTech platform.

Type: Retail & Media
Region: GCC / UAE

  • Squad Leadership: Led ad operations, product, and commercial sales squads.

    GTM Monetization: Directed GTM monetization, inventory packaging, and 1st-party data activation.

    Platform Modernization: Converted manual supplier ad sales into an automated, high-margin AdTech platform.

DIGITAL payment PLATFORM redesign (MOBILE)

UX Architecture • Design Ops • Value Proposition Design • Product Strategy

Redesigned the value proposition and UX architecture of the largest telecom company's payment services app.

Type: Telecommunications / Financial Services
Region: Turkey

  • UX Architecture: Restructured the app's end-to-end information architecture and flows.

    Design Operating Model:Established a new design ops model bridging design and engineering.

    Cross-Functional Partnership: Worked directly with Development, CX, and GM leadership to align the roadmap.

AI-NATIVE WEB APPLICATION

Product Design • AI Strategy • Design Leadership • Product Development

Created the concept, design language, and product architecture for a new AI-native web application for one of the world's largest technology companies.

Type: Technology
Region: China / Malaysia

  • Product Architecture: Defined the application's concept and end-to-end product architecture.

    Design Team Leadership:Led a five-person design team and established the design operating model.

    Production Oversight: Oversaw design production through launch.

REGIONAL AGENCY GTM EXPANSION

Growth • Market Expansion • Strategy

Scaled a Turkey-based advanced analytics agency into EEMA by designing the regional go-to-market expansion plan across the local agency and brand ecosystem.

Type: Agency Landscape
Region: GCC & EMEA

  • GTM Strategy: Designed the regional expansion plan across the agency and brand ecosystem.

    Executive Diagnostics:Conducted marketing and digital channel diagnostics with client VPs and C-level leadership.

    Investment Optimization:Reallocated agency investments and optimized operating models.

ENTERPRISE PERSONALIZATION
& LOYALTY TRANSFORMATION

Growth • Digital Marketing • CRO • Loyalty

Directed the engagement for the country's second-largest apparel retailer across personalization, growth, loyalty, and CRO.

Type: Retail & Commerce
Region: Turkey

  • Stakeholder Alignment: Aligned the VP, E-Commerce Director, and Board on the transformation agenda.
    Cross-Functional Leadership: Led Turkey and MENA teams across marketing, product, tech, and e-commerce.
    Growth & CRO Design: Directed enterprise personalization, loyalty programs, and CRO-optimized UX.

RETAIL BANKING DIGITAL TRANSFORMATION

Digital Transformation • Strategy • Operating Model

Partnered with the Head of Digital and Head of Retail to accelerate digital banking adoption at the UAE's largest private bank.

Type: Financial Services
Region: GCC / UAE

  • Digital Diagnostics: Conducted digital transformation diagnostics and assessed agency performance.

    Operating Model Design: Designed the digital organization's operating model.

    Roadmap Definition: Defined the strategic priority roadmap for digital adoption.

FINTECH MOBILE PLATFORM

Product Design • Team Leadership • Value Proposition Design • Product Development

Built the vision, brand language, and value proposition for a new fintech mobile platform for one of Turkey's largest banks.

Type: Financial Services
Region: Turkey

  • Brand & Vision: Defined the platform's vision, brand language, and value proposition from scratch.

    Design Operating Model: Established the operating model governing delivery across agencies.

    Team Leadership: Led a cross-agency design team of six through research, concept, and build.

CONVERSATIONAL BUSINESS APP CONCEPT

Conversational Design • Product Strategy • AI Strategy • USe case design

Defined the concept, visual language, and conversational interaction model for a business-building application for the largest telecom in the GCC.

Type: Technology
Region: GCC / UAE

  • Conversational Interaction Model: Designed the core conversational interaction patterns end to end.

    Visual Language:Established the concept's full visual identity and language system.

    Client Adoption: Concept purchased by the client for full development.

ENTERPRISE PERSONALIZATION
& LOYALTY TRANSFORMATION

Growth • Digital Marketing • CRO • Loyalty

Directed the engagement for the country's second-largest apparel retailer across personalization, growth, loyalty, and CRO.

Type: Retail & Commerce
Region: Turkey

  • Stakeholder Alignment: Aligned the VP, E-Commerce Director, and Board on the transformation agenda.
    Cross-Functional Leadership: Led Turkey and MENA teams across marketing, product, tech, and e-commerce.
    Growth & CRO Design: Directed enterprise personalization, loyalty programs, and CRO-optimized UX.

EMEA'S LARGEST LOCAL STREAMING LAUNCH

Product Launch • Team Leadership • Growth

Served as primary engagement lead, directing a 30+ person cross-functional squad to launch EMEA's largest local streaming service.

Type: Media & Streaming
Region: GCC / Qatar

  • Engaged executive sponsors at the VP and President levels.

    Squad Direction: Directed a 30+ person squad across product, design, engineering, content, marketing, growth, and analytics.

    Operating Economics: Managed economics, sprint velocity, agency tenders, and in-house hiring.

PAYMENTS GROWTH DIAGNOSTIC

Growth • Product Strategy • Diagnostics

Conducted a commercial growth diagnostic across product architecture, UI/UX, and customer journeys for a Turkish fintech payments company.

Type: Financial Services
Region: Turkey

  • Growth Diagnostic: Diagnosed commercial growth opportunities across product, UI/UX, and journeys.

    Prioritization Roadmap: Structured an impact-focused prioritization roadmap.

    Scaling Strategy: Defined the marketing plan and scaling strategy for the payments offering.