About US
Bonobo Consultancy is named after an ape. One of the few species that leads through cooperation rather than dominance. It felt right. We're here to think clearly and help you build well.
We bring over fifteen years of combined experience, sharpened in part at McKinsey & Company and shaped by the work that followed. Some of that time was spent inside boardrooms. Some of it was spent leading teams and doing the work ourselves.
Our approach reflects both. Some engagements are advisory: strategy, decisions, review. Others are hands-on. Either way, it's the same approach, applied directly, when and how you need it.
Founders
ASLI DEMIREL
Digital Strategy & Growth
Digital executive with 15+ years of experience across McKinsey Digital, Nike, Turkcell, and a startup venture acquired by Naspers Group, including leading McKinsey Digital's Growth Practice across the EEMA region. Combines C-suite advisory with operational depth across digital business building & transformation, multi-market GTM execution, and agency ecosystem governance.
Regions & Focus: Turkey and the broader EEMA region, with a focus on marketing investment efficiency, growth & performance marketing, and data & media monetization
kaan yaylali
product design & strategy
Design executive with 15+ years of experience shaping physical products, digital platforms, and user experiences across tier-one consumer brands and enterprise environments, including leading extensive design and research initiatives across Europe, as well as McKinsey Digital's Design Practice as a Principal Designer across the EEMA region. Combines strategic vision with hands-on craft across end-to-end concept development, experience architecture, and venture validation.
Regions & Focus: Europe, Turkey and the broader EEMA region, Central Asia, and China, with a focus on scalable design systems, customer journey transformation, and principal-level product design.